GUINNESS / LIFESTYLE
ABOUT THE BRAND
It takes adventurous spirit and irrepressible ingenuity to do things the Guinness® way. From our humble beginnings in 1759 to the present day, we’ve gone to extraordinary lengths to bring you exceptional beer. But, while many milestones mark the way on our long and illustrious path, we’re not ones to rest on our laurels. As we like to put it: our greatest work is yet to come.
With Guinness® being enjoyed all over the world every day, we’re continuing to experiment and innovate in true pioneering style. Our brewing methods might have been passed down since Arthur’s time, but they never stop evolving. We’ve got a lot more beer to brew.
The aim behind this shoot was to position the product in a more locally relevant light. We wanted to create content that encompassed the true culture and experience of being uniquely Singaporean – with a pint of Guinness in one hand and a couple satays in the other. Throughout the span of one week, we gathered our lights & props and took it to the streets. Pinpointing specific locations and environments which strongly characterised what Singapore is made up of.