LAURA MERCIER / LOTTLE WORLD
ABOUT THE BRAND
Laura Mercier, the pioneer of the “Flawless Face”, is a world-renowned makeup artist and creator of LAURA MERCIER Cosmetics, Skincare, Body & Bath, and Fragrance. Laura is the innovative force behind the brand’s iconic products, French aesthetic and artistry techniques.
She continues to teach and inspire through her philosophy; “What makes you unique makes you beautiful.”
Laura’s belief in embracing your personality and celebrating your individuality is truly a celebration of the art and beauty in each of us.
The Laura Mercier team approached us to provide a flat lay image featuring the ‘prime and perfect set’ which was launched in Sep 2018.
This was an opportunity for them to create awareness about their product and drive sales for Lotte Korea.
We chose a light marble surface with feminine items symbolic of the modern working lady — a soft touch that does not lose power. We wanted to create an elegant backdrop of the consumer at her workplace, using some effeminate items embellished around the product set, to highlight the Laurier Mercier brand.
Lotte Korea’s Instagram post style followed a 3-grid image layout.